SPORTMAX Pop-Up    

Beverly Hills

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CLIENT:

Max Mara

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DESCRIPTION:

A temporary pop-up space bringing Max Mara's fashion-forward SPORTMAX collection to the

Los Angeles market.

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FEATURES:

Industrial materials were juxtaposed with slick and glossy surfaces and vintage furnishings and props, generating an unexpected new vibe, increasing customer engagement. Organic modular display platforms emphasize flexibility and softness, in stark contrast to the hard geometry of the existing space.

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